Search results
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LabCDMX: Experiment 50
Weiss, Mitchell B.; Miguel, Maria FernandaCase HBS-817031-EEntrepreneurshipThere were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the labyrinth system that provided an estimated 14 million rides a day. Gabriella G mez-Mont, the Lab's founder and director, had led her team in a project to crowd-source the routes from vol...Starting at €8.20
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Rapid7
Weiss, Mitchell B.; Gompers, Paul A.; Kovvali, SilpaCase HBS-817077-EEntrepreneurshipThat Corey Thomas, vice president at Boston-based Rapid7, Inc., was about to enter his investor's boardroom to negotiate a potential acquisition of Metasploit, LLC, was already an unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate client-focused cybersecurity company, and Metasploit was a white-hat hacker community with a reputation that ranged from esoteric to "notorious." And awaiting Thomas for the deliberations w...Starting at €8.20
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Mekansim: Engineering Viral Marketing, Teaching Note
Teixeira, Thales S.Teaching Note HBS-513043-EMarketingTeaching Note for 512010Starting at €0.00
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Groupon for Local Businesses
Teixeira, Thales S.; Kornfeld, LeoraCase HBS-514047-EMarketingLocal businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online daily deal sites from the point of view of local businesses.Starting at €8.20
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LabCDMX: Experiment 50, Teaching Note
Weiss, Mitchell B.; Higgins, MattTeaching Note HBS-818135-EEntrepreneurshipTeaching note for case 817031.Starting at €0.00