Search results
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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La escasez de agua y la inversión inmobiliaria en la Ciudad de México
Macomber, John D.; Garcia-Cuellar, Regina; James, Griffin H.Case HBS-211S07FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. Una característica comercial de la empresa evalúa los riesgos de agua incluyendo la capacidad del gobierno a un recurso, la exposición de funcionamiento de la empresa y la mitigación, y si hay que desplazarse a causa del riesgo de agua. Un gestor de fondos de bienes raíces evalúa las perspectivas de inversión en la Ciudad de México en el contexto de una importante crisis de...Starting at €8.20
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Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico
Chu, Michael; Garcia-Cuellar, ReginaCase HBS-307092-EThis case should be printed in color. Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3 million people a month. Narrates the growth of the chain, examines the reasons for its success, and projects a pro forma of the company's financia...Starting at €8.20
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Salud Digna: Successfully Competing with For-Profit Organizations
Grossman, Allen S.; Garcia-Cuellar, ReginaCase HBS-311051-ETo maximize their effectiveness, color cases should be printed in color. Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided diagnostic medical tests to the poor, had experienced rapid growth and was financially self-sufficient. Moreno was de...Starting at €8.20
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Mexico City Water Shortage
Macomber, John D.; Garcia-Cuellar, Regina; James, Griffin H.; Nellemann, FrederikCase HBS-212044-EFinanceTo maximize their effectiveness, color cases should be printed in color. In this case, a property company, a water privatizer, and municipal engineers explore the causes of and solutions to a severe water shortage in Mexico City, a great global capital. The protagonist is a real estate investor doing due diligence on the magnitude of the crisis, the impact on the firm's operations, and the likelihood of resolution. Due diligence includes intervie...Starting at €8.20
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCase HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Starting at €8.20
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaTeaching Note HBS-521050-EMarketingTeaching note for case 521009.Starting at €0.00
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Salud Digna para todos
Grossman, Allen S.; Garcia-Cuellar, ReginaCase HBS-311S15Para maximizar su eficacia, los casos de color deben imprimirse en color. Hugo Moreno, director general de Salud Digna, estaba considerando sus opciones de crecimiento para los próximos tres años. Would convirtiendo en un ánimo de lucro con el acceso al capital mayor sea la mejor estrategia o le esta causa la organización a perder su misión social? Salud Digna proporciona pruebas de diagnóstico médico a los pobres, habían experimentado un rápido ...Starting at €8.20
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20