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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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José
Armenta Pico, Alejandro; Ribera, AlbertoCase IPADE-CIFE 17 C 03 EEstos tres casos recogen las entrevistas realizadas a tres colaboradores de Carlos y ponen de manifiesto el respeto y admiración que le tienen. Al mismo tiempo, aportan pistas para entrever las batallas interiores de Carlos en su trabajo como director.Starting at €8.20
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Batalla Decisiva
Armenta Pico, Alejandro; Ribera, AlbertoCase IPADE-CIFE 17 C 03Business Ethics and Corporate Social ResponsibilityCarlos ha tenido un desempeño brillante como director de la filial de México de una empresa trasnacional. Después de ocho años, termina cansado y presenta su renuncia. Los directores globales no permiten que se vaya y le ofrecen la dirección de Latino AmStarting at €8.20
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A Decisive Battle
Armenta Pico, Alejandro; Ribera, AlbertoCase IPADE-CIFE 17 eC 03-EBusiness Ethics and Corporate Social ResponsibilityCarlos has had a brilliant performance as manager of a transnational company subsidiary. After eight years, he grows tired and resigns. The global managers don't let him leave and offer him Latin America's management. Carlos faces the dilemma of acceptingStarting at €8.20
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Edmundo
Armenta Pico, Alejandro; Ribera, AlbertoCase IPADE-CIFE 17 eC 03/C-EBusiness Ethics and Corporate Social ResponsibilityThese three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that Carlos faces in his work as a manager.Starting at €8.20
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Antonio
Armenta Pico, Alejandro; Ribera, AlbertoCase IPADE-CIFE 17 eC 03/D-EBusiness Ethics and Corporate Social ResponsibilityThese three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that Carlos faces in his work as a manager.Starting at €8.20