Search results
-
IPODERAC: Finding the Path Towards Sustainability
Francisco Alberto Layrisse Villamizar; Gerardo Fernández LozanoCase IVEY-9B12M066-EEntrepreneurship, StrategySince 1966, the Rehabilitation Institute of Puebla Civil Association (IPODERAC) had dedicated itself to providing a home and education for children who had been abandoned in the streets of Mexico. Using an educational model based on the concept of personal development through honourable work, IPODERAC had successfully combined its desire to be financially self-sufficient with its goal of teaching educational values, responsibility, and discipline...Starting at €8.20
-
21st Century Food: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_E-EEntrepreneurshipEntrepreneurs saw a window of opportunity in the production of Soldier Fly Black protein as a sustainable source of protein for animals. They had an established business plan, with the production of NüContainers for lower-middle-income communities and a production plant to serve companies, but this was questioned when they got allies from different industries who believed that their market niche should be different from the previously established...Starting at €8.20
-
Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
-
Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
-
CloneTech: Start-up and University Collaboration in IoT Precision Agriculture
Figueredo, Alvaro; Coma, Pablo; Castillo, Sofía; Arriola, Estefanía; García Caffaro, Isabella; Velásquez, TeresaCase INCAE-31365_E-EInformation TechnologiesCloneTech is a Costa Rican startup in agricultural technologies that collaborated with the Universidad del Valle de Guatemala. We explored the process through which CloneTech established and consolidated itself as a company, how it came to collaborate with a Guatemalan university and, finally, the implications and impact of this collaboration. It was necessary to form a multidisciplinary group to develop the project, given that it united the tech...Starting at €8.20
-
IPODERAC: Finding the Path Towards Sustainability (Spanish version)
Francisco Alberto Layrisse Villamizar; Gerardo Fernández LozanoCase IVEY-9B12MS66Entrepreneurship, StrategyDesde 1966, la rehabilitación Instituto de Puebla Asociación Civil (IPODERAC) se había dedicado a proporcionar un hogar y educación para los niños que habían sido abandonados en las calles de México. Utilizando un modelo educativo basado en el concepto de desarrollo personal a través de trabajo honorable, IPODERAC había combinado con éxito su deseo de ser financieramente autosuficiente con su objetivo de enseñanza de los valores educativos, respo...Starting at €8.20
-
Alimento del siglo XXI: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_SEntrepreneurshipLos emprendedores vieron una ventana de oportunidad en la producción de proteína de Mosca Soldado Negra como una fuente sustentable de proteína para animales. Tenían un plan de negocio establecido, con la producción de NüContainers para comunidades de ingresos medio-bajos y una planta de producción para atender a empresas, pero este se vio puesto en duda cuando consiguieron aliados de distintas industrias que opinaban que su nicho de mercado debe...Starting at €8.20