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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Ernesto Tornquist: Making a Fortune on the Pampas
Jones, Geoffrey G.; Lluch, AndreaCase HBS-807155-EEconomicsExamines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina into the trading and financial networks of the first global economy. Provides an opportunity to understand why Argentina was such a successful economy at this time, and to debate wh...Starting at €8.20
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Ernesto Tornquist: Making a Fortune on the Pampas, Teaching Plan
Jones, Geoffrey G.; Takayama, EmilieTeaching Note HBS-820066-EEconomicsTeaching plan for case 807155.Starting at €0.00
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Repsol and YPF (A): A Perfect Marriage?
Shotts, K; Casey, K; Melvin, SCase SGSB-P90A-EEconomicsBack in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York Times said the deal “appears to be a perfect marriage” and asked, “Repsol-YPF: As Good as It Gets?” However, on April 16, 2012, that “perfect marriage” was effectively annulled when Argentine president Cristina Fernández de Kirchner announced that her go...Starting at €8.20
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Ernesto Tornquist: Making a Fortune on the Pampas (Spanish Version)
Jones, Geoffrey G.; Lluch, AndreaCase HBS-809S06EconomicsExamina la carrera de Ernesto Tornquist, un financiero cosmopolita considerado como el empresario más importante de la Argentina a fines del siglo 19. Tornquist creó un grupo empresarial diversificado, vinculado a la élite política, que integra la Argentina en las redes comerciales y financieras de la primera economía mundial. Proporciona una oportunidad para entender por qué la Argentina era una economía tan exitosa en este momento, y el debate ...Starting at €8.20