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Concha y Toro
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCase HBS-509018-EMarketingChile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.Starting at €8.20
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Concha y Toro (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCase HBS-511S01Marketingmayor productor de vino de Chile se enfrenta a un problema de valor frente al precio de posicionamiento. Sus vinos de calidad más altos no tienen un precio competitivo al por menor porque "Made in Chile" connota un gran valor y bajo precio.Starting at €8.20
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Colbun--Powering Chile
Reinhardt, Forest L.; Herrero, Gustavo A.; Patnaik, SanjayCase HBS-709060-EEconomicsThis case is about Colbun, Chile's second largest electricity generator, which is facing significant uncertainty regarding the cost and availability of alternative energy sources. Problems with the contracted supply of natural gas and the volatility of oil prices, coupled with regulatory changes made by the government, force Colbun to revise its business strategy and its sourcing mix. New legislation will replace historically regulated electricit...Starting at €8.20
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Start-Up Chile: April 2012 (Spanish version)
Applegate, Lynda M.; Kerr, William R.; Lerner, Josh; Pomeranz, Dina D.; Herrero, Gustavo A.; Scott, CintraCase HBS-813S17EntrepreneurshipStart-Up Chile is a unique program to encourage entrepreneurs to bring their new ventures to Chile. Policymakers must evaluate its effectiveness in achieving economic and social goals.Starting at €8.20
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Start-Up Chile: April 2012
Applegate, Lynda M.; Kerr, William R.; Lerner, Josh; Pomeranz, Dina D.; Herrero, Gustavo A.; Scott, CintraCase HBS-812158-EEntrepreneurshipStart-Up Chile is a unique program to encourage entrepreneurs to bring their new ventures to Chile. Policymakers must evaluate its effectiveness in achieving economic and social goals.Starting at €8.20