Search results
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El rediseño del servicio en South Devon NHS Trust (A)
Battilana, Julie; D'Aunno, Thomas; Carrick, Anne-Marie; Gilmartin, Mattia J.Case INSEAD-5351ASPLeadership and People ManagementEste caso muestra cómo Fiona Jenkins, Jefa de fisioterapia para el sur de Devon Servicios de Salud, revisó y rediseñó la vía de atención del servicio de carrera. Tenía sólo cuatro meses para presentar una propuesta y ponerla en práctica de acuerdo con las directrices del National Service Framework (NSF). Estas directrices especifican que un especialista en accidente cerebrovascular debe examinar a todos los individuos ingresados con diagnóstico d...Starting at €8.20
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Marie Trellu-Kane en Unis-Cité
Anteby, Michel; Battilana, Julie; Pache, Anne-ClaireCase HBS-418S05Leadership and People ManagementEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Marie-Trellu Kane está tratando de decidir cómo Unis-Cite debe responder al anuncio del presidente francés Jacques Chirac en 2005 de un nuevo programa nacional de servicio civil voluntario. Desde 1994,...Starting at €8.20
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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Article HBS-R2003D-EEntrepreneurshipBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Starting at €8.20
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Boeing 787: Manufacturing a Dream
McDonald, Rory; Kotha, SureshCase HBS-615048-EService and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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AmazonFresh: Rekindling the Online Grocery Market, Teaching Note
McDonald, RoryTeaching Note HBS-617043-EService and Operations ManagementTeaching note for case 615013.Starting at €0.00
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Marcus by Goldman Sachs
McDonald, Rory; Junnarkar, Samir; Lane, DavidCase HBS-620005-ELeadership and People ManagementFive years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman Sachs was one response-an effort that operated as a start-up but was sponsored by senior Goldman executives-to grow the firm's revenues by entering consumer banking with digital-only of...Starting at €8.20
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Leslie Brinkman at Versutia Capital
Battilana, Julie; Kaplan, Robert StevenCase HBS-407089-ELeadership and People ManagementLeslie Brinkman is the founder and CEO of a hedge fund, Versutia Capital. Leslie spent late 2002 and early 2003 assembling her team and launched the fund in early 2003. While the firm performed well during 2003 and 2004 (both in terms of returns and new assets), in 2005 the results began to suffer. Describes the process of designing the firm, the resulting team dynamics, the strains on the staff and the impact of Leslie's management style on the ...Starting at €8.20