Search results
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Santé Au Naturel: Healthy to the Core - Teaching Note
Robert Mackalski; Marc DucusinTeaching Note IVEY-8B17A069-EMarketingTeaching note for product 9B17A069.Starting at €0.00
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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The Captor Opportunity (A)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1397-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €8.20
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AéroTec Systèmes y la carrera del turismo espacial
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395Marketing, Service and Operations ManagementUn grupo de ingenieros de AéroTec ha terminado de diseñar un vehículo espacial llamado Navigateur y ahora tienen que elaborar un plan de marketing para esta nueva experiencia innovadora. El Navigateur se diferencia de las ofertas que existen en la actualidad para realizar viajes espaciales comerciales en que ofrece una experiencia visual muy superior, mayor comodidad y menos necesidad de entrenamiento y de aptitudes físicas. AéroTec, una empresa ...Starting at €8.20
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCase IVEY-9B20A067-EEntrepreneurship, Marketing, StrategyDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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The Captor Opportunity (C)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1399-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74
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Birks: The Sparkle of a Cherished Brand
Robert Mackalski; Alfred Jaeger; Marc Ducusin; Phoebe BalshinCase IVEY-9B18A014-EMarketing, StrategyBy 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restruct...Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Fody Foods: Eating Life to the Fullest - Teaching Note
Robert Mackalski; Marc Ducusin; Emma ClaytonTeaching Note IVEY-8B19A002-EMarketingTeaching note for product 9B19A002.Starting at €0.00