Search results
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Can Knockoffs Knock Out Your Business (HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810X-EMarketingFor teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0810Z. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Starting at €8.20
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Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaTeaching Note ET-59-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €0.00
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Findasense (B): A New Path for Scaling Up
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-238-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €5.74
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El caso HBR: Pueden las falsificaciones destruir su negocio
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810AMarketingEste estudio de caso HBR incluye tanto el caso y el comentario. Para la enseñanza de los propósitos, esta reimpresión también está disponible en otras dos versiones: estudio de caso de sólo, reimpresión R0810X, y el comentario de sólo, reimpresión R0810Z. Ruffin CEO Bill Bronson está en una misión. Las falsificaciones de los artes de la aventura de su compañía y la ropa están en aumento, y Bronson está empeñado en detener ellos. Se ha contratado ...Starting at €8.20
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Can Knockoffs Knock Out Your Business? (HBR Case Study and Commentary)
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810A-EMarketingThis HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0810X, and commentary-only, reprint R0810Z. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in tec...Starting at €8.20
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Can Knockoffs Knock Out Your Business (Commentary for HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810Z-EMarketingFor teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R0810X. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Starting at €8.20
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Findasense (A): Expandir una experiencia del cliente significativa
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-227Entrepreneurship, MarketingEmpresa global de experiencia de cliente digital y omnicanal con sede en España y unos ingresos de 17,4 millones de euros. Una empresa en constante expansión durante los 15 años anteriores construida sobre la base de una cultura de autogestión se enfrenta a retos para escalar: entrada en el mercado estadounidense, diversificación de clientes, unificación de la propuesta de valor, fidelización a largo plazo de los empleados.Starting at €8.20
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Findasense (A): Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-227-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €8.20