Search results
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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The Rise of Apple
Barnett, William; Schifrin, DebraCase SGSB-SM260-EStrategyBetween 2000 and 2016 Apple introduced a number of new products and services that dramatically expanded the company’s scope well beyond its traditional market position in computers. Over that period, the direction of the company changed and evolved almost as dramatically. This note summarizes the major events along the way and how the Apple leadership spoke of these changes. Apple’s new products and services included the launches of iTunes, the i...Starting at €8.20
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Tender
Siegel, Robert; Mansfield, ImogenCase SGSB-E752-EEntrepreneurshipThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Starting at €8.20
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Ed Rapp's Affirmations
Carroll, Glenn; Schifrin, DebraCase SGSB-L34-ELeadership and People ManagementIn this 2019 case, Ed Rapp, retired group president and CFO of Caterpillar, recounts the positive impact that using a type of “self-talk” called an affirmation has had on his life and career. Affirmations are simple, positive, carefully crafted statements declaring specific goals in their completed state. A foundational belief behind an affirmation is that self-image is shaped by self-talk and daily performance reality. Affirmations should be pe...Starting at €8.20
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Scale-up! How Google Accelerated Underrepresented Companies
Ziebelman, Peter; Mansfield, Imogen; Mirabile; DominicCase SGSB-E761-EEntrepreneurshipThe case explores Google’s accelerator programs and its efforts to support underrepresented start-ups that are ready to scale. Students will understand Google’s approach to (1) building accelerator programs, (2) selecting which startups to participate, and (3) leveraging the resources of Google and its parent, Alphabet. The case also provides an overview of the specific accelerator programs, curriculum, and benefits, which are helpful for student...Starting at €8.20
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PMC-Sierra: Riding the Waves of Disruption (A)
Feinberg, Yossi; Schifrin, Debra; Dicker, DerekCase SGSB-SM272A-EStrategyThis case details how semiconductor company PMC-Sierra implemented different corporate entrepreneurship strategies to take advantage of two major industry disruptions: 1) the transition from hard disk drives to solid state drives; and 2) the rise of cloud computing. The core business of PMC-Sierra’s enterprise storage business was developing products called controllers that interfaced directly with hard disk drives. The company sold these control...Starting at €8.20
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Teaching Note for King County: Creating a Culture of Outcomes
Brest, Paul; Schifrin, DebraTeaching Note SGSB-SI150TN-EDespite its overall prosperity and booming economy, King County in Washington state faced persistent inequities in poverty, homelessness, and unemployment based on race and place. This case covers the period 2014 to 2019, during which the county developed and implemented new equity- and outcome-driven approaches to address these problems. Starting in 2014, the county began shifting its orientation and operations to focus more on preventive social...Starting at €0.00
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Bumble
Weaver, Graham; Feldhausen, Erika; Mansfield, ImogenCase SGSB-E733-EEntrepreneurshipThis case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her ‘women message first’ dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.Starting at €8.20
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Bob Ross Auto Group
Linbeck III, Leo; Mansfield, ImogenCase SGSB-E749-EEntrepreneurshipThis case details the challenges Jenell Ross faced at Bob Ross Auto Group, the car dealership in Dayton, Ohio, started by her father, Bob Ross. The case explores critical activities that she had to undertake after her father’s unexpected passing, including managing her grieving family, estate taxes, and succession.Starting at €8.20
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Rachio: Marketing a Disruptive Sprinkler Technology
Hartmann, Wesley; Schifrin, DebraCase SGSB-M-369-EMarketingRachio, a small Denver-based company, developed and sold a disruptive technology that digitized home sprinkler systems. Rachio’s “Smart Sprinkler Controller” enabled homeowners to reduce water usage by up to 50 percent by using detailed weather reports to auto-adjust watering. Homeowners could also easily control their irrigation systems from their smartphones through the Rachio app. Rachio had seen strong early adoption, but in 2018 the percenta...Starting at €8.20