Search results
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UnME Jeans: Branding in Web 2.0, Teaching Note
Steenburgh, Thomas; Avery, JillTeaching Note HBS-509037-EMarketingTeaching Note for [509035].Starting at €0.00
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Nanosolar, Inc., Teaching Note
Steenburgh, ThomasTeaching Note HBS-510111-EMarketingTeaching Note for 510037.Starting at €0.00
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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Sell Yourself!, Teaching Note
Steenburgh, Thomas; Norton, Michael I.Teaching Note HBS-507069-EMarketingTeaching note to (507-045). An abstract is not available for this product.Starting at €0.00
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HubSpot and Motion AI: Chatbot-Enabled CRM, Teaching Note
Avery, Jill; Steenburgh, ThomasTeaching Note HBS-520100-EMarketingTeaching note for case 518067.Starting at €0.00
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HubSpot: Inbound Marketing and Web 2.0 Teaching Note
Steenburgh, Thomas; Avery, JillTeaching Note HBS-510043-EMarketingTeaching Note for 509-049.Starting at €0.00
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HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
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Online Tutorial: Pricing for Profit Teaching
Steenburgh, Thomas; Avery, JillTeaching Note HBS-7084-EMarketingTeaching Note for Product #7083.Starting at €0.00
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Online Tutorial: Customer Lifetime Value Teaching Note
Avery, Jill; Steenburgh, ThomasTeaching Note HBS-7086-EMarketingTeaching Note for Product #7085.Starting at €0.00
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EMC2: Delivering Customer Centricity, Teaching Note
Steenburgh, Thomas; Avery, JillTeaching Note HBS-512068-EMarketingTeaching Note for 511124.Starting at €0.00