Search results
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Daimler: Reinventing Mobility
Siegel, R; Orleans, ACase SGSB-E642-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €8.20
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Daimler: Reinventing Mobility - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E642TN-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €0.00
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Crocs (A): revolucionando un modelo sectorial de cadena de suministro para una ventaja competitiva
Marks, Michael; Holloway; Charles; Lee, Hau; Hoyt, David; Silverman, AmandaCase SGSB-GS57AESStrategyEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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AB InBev: Brewing an Innovation Strategy - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E643TN-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends – e.g. localization of consumption and rise of cr...Starting at €0.00