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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen - Teaching Note
Murray, MeghanTeaching Note DARDEN-BC-0276TN-EKnowledge and CommunicationTeaching note for product BC-0276Starting at €0.00
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MasterCard: Driving Financial Inclusion, Teaching Note
Gupta, SunilTeaching Note HBS-516068-EEconomicsTeaching note for case 515035. Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)-bringing formal financial services to marginalized populations-an important goal for the company. In 2014, MC had entered a number of partnerships with governments and banks to issue MC-branded debit cards to millions of individuals, including those in South Africa and Nigeria. But Banga's emphasis on FI also raised que...Starting at €0.00
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Take-Two Interactive Software, Inc., Teaching Note
Gupta, Sunil; Rodriguez, Margaret L.Teaching Note HBS-516070-EMarketingTeaching note for case 511002. In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to re...Starting at €0.00
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Goldman Sachs' Digital Journey, Teaching Note
Gupta, SunilTeaching Note HBS-518076-EMarketingTeaching note for case 518039.Starting at €0.00
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Cyworld: Creating and Capturaing Value in a Social Network, Teaching Note
Gupta, Sunil; Han, SangmanTeaching Note HBS-510028-EMarketingTeaching Note for [509012].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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TripAdvisor, Teaching Note
Gupta, SunilTeaching Note HBS-512108-EMarketingTeaching Note for 511004.Starting at €0.00
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Groupon Teaching Note
Gupta, Sunil; Weaver, Ray; Lock, Yien HaoTeaching Note HBS-513046-EMarketingOn November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share price tumbled dramatically as the novelty for consumers started to wear off and merchants began to question the value of Groupon for their businesses. Is Groupon good for merchants?...Starting at €0.00