Search results
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Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-518053-EMarketingTeaching note for case 517115.Starting at €0.00
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing, Teaching Note
Israeli, AyeletTeaching Note HBS-519056-EMarketingTeaching note for case 519011.Starting at €0.00
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Shouldice Hospital B , Teaching Note
Heskett, James L.Teaching Note HBS-913407-ETeaching Note for 913405Starting at €0.00
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HandsOn Bay Area: Scaling Up Community Service, Teaching Note
Heskett, James L.Teaching Note HBS-915405-ETeaching note for cases 915404 and 915406.Starting at €0.00
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KidZania: Shaping a Strategic Service Vision for the Future, Teaching Note
Heskett, James L.; Reynoso, JavierTeaching Note HBS-916403-ETeaching note for case 916402.Starting at €0.00
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Calveta Dining Services, Inc.: A Recipe for Growth, Teaching Note
Heskett, James L.; Girardi, PatriciaTeaching Note HBS-4262-ETeaching Note for #4261.Starting at €0.00
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Thingtesting: Launching a Brand Discovery and Testing Digital Community, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521094-EMarketingTeaching note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" case (HBS 520086).Starting at €0.00
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DayTwo: Going to Market with Gut Microbiome, Teaching Note
Israeli, AyeletTeaching Note HBS-521052-EMarketingTeaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ran...Starting at €0.00
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Southwest Airlines: In a Different World, Teaching Note
Heskett, James L.; Sasser, W. Earl, Jr.Teaching Note HBS-910426-EService and Operations ManagementTeaching Note for 910419.Starting at €0.00
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Shouldice Hospital Limited (Abridged), Teaching Note
Heskett, James L.Teaching Note HBS-913408-EService and Operations ManagementTeaching Note for 805002Starting at €0.00