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Objectives Are SMART, Missions Are WISE
Rey, Carlos; Chinchilla, Nuria; Pitta, NunoArticle ART-3015-ELeadership and People ManagementFar from staying at the corporate level, missions are increasingly playing a cross-organizational role in companies. Entire divisions, teams and individual workers are setting their own missions across a growing number of firms. Welcome to management by missions (MBM), in which objectives stop being an end in and of themselves and are put to the service of a greater purpose. As the authors argue, while objectives are SMART (Specific, Measurable, ...Starting at €8.20
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The Purpose of Makon USA (B)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCase DPO-747-ELeadership and People ManagementThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Starting at €5.74
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Field Italia, S.p.A (B)
Chinchilla, Nuria; Ribera, AlbertoCase DPO-435-ELeadership and People ManagementAbstract A: A new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired. Abstract B: This case explains what the regional manager did to integrate him into the sales team. Caso basado en caso "Field Iberia" de los mismos autores FH-541.Starting at €5.74
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Laia Bertran (B): Time to Go Home
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-141-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe story of Laia and Jordi, a young expat couple who operate as a team and adapt to successive changes they must make to pursue their respective careers, relocating together when necessary. Laia, an industrial engineer, decides to leave her company to follow her husband to Paris, where his new job is based. She finds a position in the city with one of Europe's biggest steel producers. Years later, the careers of both partners, their family plans...Starting at €5.74
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Ana Llopis (C): A Race to the Top
Jiménez, Esther; Chinchilla, NuriaCase DPO-358-ECorporate Governance, Entrepreneurship, StrategyOver the years, Ana Llopis has made decisions at different points in her professional career and personal life. Her good work and her good relationships with headhunters have helped her to open doors to become chairwoman of the Board at Dia.Starting at €5.74
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Ana Llopis (A): A Race to the Top
Jiménez, Esther; Chinchilla, NuriaCase DPO-356-ECorporate Governance, Entrepreneurship, Leadership and People ManagementOver the years, Ana Llopis has made decisions at different points in her professional career and personal life. Her good work and her good relationships with headhunters have helped her to open doors to become chairwoman of the Board at Dia.Starting at €8.20
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Field Iberia, S.A. (C)
Chinchilla, Nuria; Ribera, AlbertoCase FH-543-ELeadership and People ManagementThe events from the salesman's perspective.Starting at €5.74
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Field Iberia, S.A. (A)
Chinchilla, Nuria; Ribera, AlbertoCase FH-541-ELeadership and People ManagementA new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired.Starting at €8.20
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Woman at a Crossroads (A)
Fernández-Figueroa, A.; Ciriquián Costí, R.; García Juliá, I.; Chinchilla, Nuria; Pin Arboledas, José RamónCase DPO-334-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe company CEO meets with the purchasing manager to prepare for her upcoming business trip to finalize a contract with suppliers abroad. They have a maximum deadline of one month, and they know that time is money in the business world. The company is in a critical position, so it has focused on an international expansion strategy with the hopes of guaranteeing a more sustainable future. Isabel, who is from a low-income family, has made a great...Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20