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Reckitt Benckiser: Developing a New Laundry-Care Category in India - Teaching Note
Sandeep Puri; Ankit Kaushik; Kartikeya KachhwalTeaching Note IVEY-8B16A026-EMarketingTeaching Note for product 9B16A026.Starting at €0.00
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Patanjali Takes On Industry Giants - Teaching Note
Sandeep Puri; Adrija Ajeya; Jupanjot Singh ChughTeaching Note IVEY-8B16A039-EMarketingTeaching note for product 9B16A039.Starting at €0.00
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Precia Pharma: Promoting Ethical Sales Practices - Teaching Note
Sandeep Puri; Ajay KohliTeaching Note IVEY-8B17A045-EMarketingTeaching note for product 9B17A045.Starting at €0.00
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Maha Research Labs: The Turkish Opportunity - Teaching Note
Sandeep Puri; Elena PoliakovaTeaching Note IVEY-8B17A047-EMarketingTeaching note for product 9B17A047.Starting at €0.00
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Laurs & Bridz: Human Resource Policies for Sales Personnel - Teaching Note
Sandeep Puri; Bindu GuptaTeaching Note IVEY-8B18A006-EMarketingTeaching note for product 9B18A006.Starting at €0.00
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United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Sandeep Puri; Kushal Dev Kashyap; Gaganpreet SinghTeaching Note IVEY-8B18A015-EMarketingTeaching note for product 9B18A015.Starting at €0.00
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Big Boss Cement Stirs Up Industry Competition in the Philippines - Teaching Note
Shweta Pandey; Sandeep Puri; Babak HayatiTeaching Note IVEY-8B18A055-EMarketingTeaching note for product 9B18A055.Starting at €0.00
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Tiktauli de Corps: A Branding Dilemma - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriTeaching Note IVEY-8B18A066-EMarketingTeaching note for product 9B18A066.Starting at €0.00
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Brand W: Strategizing for Omni-Channel Retail - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriTeaching Note IVEY-8B18A046-EMarketingTeaching note for product 9B18A046.Starting at €0.00
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Shakey’s Initial Public Offering: The Dilemma of Investing - Teaching Note
Maria Theresa Manalac; Stefanie Mae Margaret Jakosalem; Sandeep PuriTeaching Note IVEY-8B19N021-EFinanceTeaching note for product 8B19N021.Starting at €0.00