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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00
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Brand Tanishq: Navigating Social Media Backlash - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W25085-EKnowledge and Communication, MarketingTeaching note for product W25084.Starting at €0.00
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RIDLR : Leveraging Data Analytics for Mass Transit - Teaching Note
Vinish Kathuria; Jaydeep MukherjeeTeaching Note IVEY-8B20A019-EMarketingTeaching note for product 9B20A019.Starting at €0.00
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LDFL India Limited: Adapting a Multi-Channel Distribution System for Omnichannel Consumers - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A020-EMarketingTeaching note for product 9B20A020.Starting at €0.00
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Greenkraft: Ensuring Sustainability During and Post COVID-19 - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W31073-EStrategyTeaching note for product W31072.Starting at €0.00
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Planet Milk: Choosing a Route to Market - Teaching Note
Subhan Sundaray; Jaydeep MukherjeeTeaching Note IVEY-W28628-EMarketing, StrategyTeaching note for product W28627.Starting at €0.00
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The Challenges of Marketing Budget Preparation in Uncertain Times - Teaching Note
Aditi Saini; Jaydeep MukherjeeTeaching Note IVEY-8B21A020-EMarketingTeaching note for product 9B21A020.Starting at €0.00
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SmartMoney: Digital Payments Strategy in India - Teaching Note
Jaydeep Mukherjee; Anup AgrawalTeaching Note IVEY-8B20A007-EMarketingTeaching note for product 9B20A007.Starting at €0.00
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FlowerAura: Resolving The Growth Conundrum - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W32212-EMarketingTeaching note for product W32211.Starting at €0.00
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Mantra Ayurveda: Scaling Direct-To-Consumer Marketing - Teaching Note
Aditi Saini; Jaydeep MukherjeeTeaching Note IVEY-W25498-EMarketing, StrategyTeaching note for product W25497.Starting at €0.00