Search results
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCase HBS-110025-EAccounting and ControlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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La dinámica del alquiler de videos
Narayanan, V.G.; Brem, LisaCase HBS-106S01Accounting and ControlLa historia, la dinámica actual y las tendencias futuras de la industria casa de alquiler de vídeo $ 10 billón proporciona una plataforma para discutir los contratos de ingresos compartidos entre proveedores de cintas de vídeo de origen y minoristas.Starting at €8.20
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Red sanitaria comunitaria del Cambridge Hospital La unidad de atención primaria
Narayanan, V.G.; Moore, Ryan; Brem, LisaCase HBS-107S20Accounting and ControlLa Red de Salud de Cambridge Community Hospital necesario para obtener una mejor comprensión de sus costos de unidad de servicio, que habían aumentado a un ritmo del 10% anual. reductor sistema de costeo de la red dio sólo información agregada costeo, y hubo cierta preocupación de que podría ser inexacta que representa el verdadero costo de la interna y programa residente, el departamento de servicios de interpretación, y el uso de los profesiona...Starting at €8.20
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La cadena de suministros en primer plano: The Video Vault
Narayanan, V.G.; Brem, LisaCase HBS-116S10Accounting and ControlLos propietarios de la lucha Video Vault para determinar los niveles óptimos de siembra de videos caseros en una industria plagada con las nuevas tecnologías, los nuevos paradigmas de fijación de precios, y la fuerte presión competitiva de las grandes cadenas nacionales. La enseñanza de Propósito: Para demostrar el papel de los contratos de incentivos en el logro de coordinación de la cadena de suministro.Starting at €8.20
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Supply Chain Partners: Virginia Mason and Owens & Minor (A)
Narayanan, V.G.; Brem, LisaCase HBS-109076-EAccounting and ControlVirginia Mason Medical Center (VM) hired Owens & Minor (O&M) as its alpha vendor for medical/surgical supplies in 2004. By 2005, O&M was performing JIT and LUM services for VM, but they believed the pricing model in the industry was outdated. VM and O&M partnered to create the Total Supply Chain Cost (TSCC) pricing program, an activity-based model that assigned all the cost drivers of distribution and inventory handling to VM, but also assured O&...Starting at €8.20
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Executive Pay and the Credit Crisis of 2008 (B)
Narayanan, V.G.; Brem, LisaCase HBS-110005-EAccounting and ControlAs the recession lingered on into 2009, the U.S. government sought to limit executive pay and excessive risk. The debate raged over what constituted excessive risk and how best to mitigate it. This case describes the government restrictions on executive pay for TARP recipients and delves into the debate on executive compensation and incentives that encourage excessive risk.Starting at €5.74
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Transworld Auto Parts (A)
Narayanan, V.G.; Brem, LisaCase HBS-110027-EAccounting and ControlTransworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement their strategies.Starting at €8.20