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Los fundamentos que catapultarán su empresa
Dávila Parra, Antonio; Foster, GeorgeArticle ART-1815Accounting and ControlLa vieja creencia de que los sistemas de gestión matan el espíritu emprendedor es errónea. Tal vez las empresas se conformen con menos cuando no llegan a los cien empleados, pero pueden crecer más rápido si cuentan desde el principio con unos sistemas de planificación y control internos sólidos. Los autores identifican ocho aspectos que deberían ser tenidos en cuenta por las empresas si quieren alcanzar un alto crecimiento: planificación y evalua...Starting at €8.20
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How to Structure Companies for High Growth
Dávila Parra, Antonio; Foster, GeorgeArticle ART-1815-EAccounting and ControlThe old belief that management systems kill the entrepreneurial spirit is wrong. Perhaps when a company has fewer than 100 employees, a business can get by on less. But as the authors point out in this article, companies are actually able to grow faster provided that they have strong internal planning and control systems in place early on. They identify eight main categories that demand managerial attention if companies are ever to achieve high g...Starting at €8.20
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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20
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Industry Identification Exercise: Australia
Mark Brosnan; Kim KercherExercise IVEY-W32386-EAccounting and ControlIn this exercise, students are required to match eleven unidentified companies to the relevant industry group in which they operate, based on the Global Industry Classification Standards (GICS). Students are provided with a description of the eleven GICS and the financial information of the eleven companies. Each company is listed on the Australian Securities Exchange (ASX). While the exercise has an Australian focus, international students shoul...Starting at €8.20
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Industry Identification Exercise: Australia - Teaching Note
Mark Brosnan; Kim KercherTeaching Note IVEY-W32387-EAccounting and ControlTeaching note for product W32386.Starting at €0.00
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Precios
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385Accounting and Control, MarketingEl diseño de una política de precios es especialmente complejo. La empresa puede decidir entre distintas estrategias de fijación de precios, pero siempre debe tener claro que un precio es la expresión de un valor. Este valor depende de varios factores, como la calidad percibida de un producto o la imagen de marca, entre otros. La empresa también debe estudiar su estructura de costes, ya que un precio menor a éstos repercutiría en pérdidas económi...Starting at €8.20
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Prepárese para volver a crecer
Dávila Parra, Antonio; Foster, George; Liedtka J. M.; Prats Moreno, Mª Julia; Sosna, Marc; Thurik, RoyDossier DOS-6Accounting and Control, Economics, Entrepreneurship, Leadership and People ManagementNo importa el momento. Crecer siempre es posible. Abone el terreno, siembre creatividad y recogerá los frutos.Starting at €15.00
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Growth: Making it Happen
Dávila Parra, Antonio; Foster, George; Liedtka J. M.; Prats Moreno, Mª Julia; Sosna, Marc; Thurik, RoyDossier DOS-6-EAccounting and Control, Economics, Entrepreneurship, Leadership and People ManagementNo matter the season, harvesting value is possible. Prepare the ground, sow creativity and reap the rewards.Starting at €15.00