Search results
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DBS Bank Ltd.: How to Accelerate Digitalization
Ning Su; R. ChandrasekharCase IVEY-W25312-EInformation Technologies, StrategyIn June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 glob...Starting at €8.20
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How to Overcome Resistance and Get Commitment From Users
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-54-EInformation Technologies, Innovation and ChangeIf we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees resist the adoption and use of new technologies. We also offer a framework for managing chang...Starting at €8.20
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Jobs to Be Done: Application in Environments of High Digital Density
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62-EInformation Technologies, Innovation and Change, MarketingThe Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density.Starting at €8.20
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Mircom Technologies Ltd. (A): Responding To A Ransomware Attack, & Mircom Technologies Ltd. (B): Reflections of the CEO - Teaching Note
Robert D. Austin; Laurel Austin; R. ChandrasekharTeaching Note IVEY-W28548-EInformation Technologies, Knowledge and CommunicationTeaching note for product W28457 and W28581.Starting at €0.00
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Mircom Technologies Ltd. (B): Reflections of the CEO
Robert D. Austin; Laurel C. Austin; R. ChandrasekharCase IVEY-W28581-EInformation TechnologiesSupplemental product to W28457.Starting at €5.74
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €8.20
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Mircom Technologies Ltd.: Responding To A Ransomware Attack (A)
Robert D. Austin; Laurel C. Austin; R. ChandrasekharCase IVEY-W28547-EInformation Technologies, Knowledge and CommunicationIn September 2019, Mircom Technologies Limited faced a serious crisis after sustaining a ransomware attack. The medium-sized manufacturer based in Toronto, Canada had been offering smart building solutions for almost two decades. The attackers encrypted all of the company’s data, halting all business systems and processes that relied on information technology, including email, voice-over-Internet phones, manufacturing, billing, shipping, and rece...Starting at €8.20