Search results
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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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Olapic on Amazon.com's Cloud - Teaching Note
Zamora, Javier; Tatarinov, KatherineTeaching Note SIT-18-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final tests on his New York-based IT startup company's new service, uPhoto. The launch date for this innovative photo crowdsourcing service, commissioned by Olapic's first corporate client - the New York Daily News (NYDN), was slated for the end of April. Although it seemed like the Internet connection was working, Dantart was puzzled when he realized that he coul...Starting at €0.00
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Blue Shield of California - Teaching note
Chess, R; Saucedo, MTeaching Note SGSB-OIT112TN-EInformation Technologies, Service and Operations ManagementBlue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health insurance in the US, beginning in the 1870s and working through the origination of modern day health care in the 1920s. It then analyzes the modern day industry before diving into the challenges faced by Blue Shield of California today. ...Starting at €0.00
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JioMoney M-Wallet: A Cure for the Digital Economy
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav Garg VaibhavCase IVEY-9B18E010-EEntrepreneurship, Information TechnologiesReliance Jio Infocomm Limited (Jio) launched JioMoney, a mobile wallet (m-wallet) service, in May 2016. Jio was a new entrant in a market populated by established services. Six months later, when the government of India announced demonetization of two high-value currency notes, India’s cash-driven economy was pushed toward digital payments, providing Jio and its competitors with an opportunity. Jio had advanced technology supporting its service. ...Starting at €8.20
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Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCase SI-188-EInformation Technologies, Innovation and ChangeThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Starting at €8.20
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Bitcoin: Deciphering the Crypto-currency
Zamora, Javier; Rahnema Alavi, Ahmad; Tatarinov, KatherineCase SI-191-EEntrepreneurship, Finance, Information TechnologiesBitcoin was one of the first implementations of a concept called crypto-currency. It was built on the notion that money can be any object or any sort of record accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. Bitcoin was designed around the idea of a new form of money that used cryptography to control its creation and transactions, rather than relying on central authorities. In short,...Starting at €8.20
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Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond
Káganer, Evgeny; Carmel, Erran; Tatarinov, KatherineCase SI-190-EInformation Technologies, Innovation and Change, Knowledge and CommunicationGenpact launched SolutionXchange with the goal of bringing together clients and industry experts to collaborate in solving business process management (BPM) challenges. To date, the initiative has been a success - helping solve more than 200 BPM-related challenges. Genpact is committed to taking SolutionXchange (SCx) to the next level and expanding its scale significantly to become a global BPM community of choice for experts and clients to share...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20