Search results
-
SmartPik: Pikolin's Smart Mattress
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn June 2017, Pikolin launched the SmartPik, its first smart mattress. The SmartPik was capable of measuring and analyzing sleep phases to improve sleep quality. The first tests had gone well, but Pikolin didn't know how consumers who for decades had bought conventional mattresses through a very traditional channel would react to a new product which, for the first time in the company's history, incorporated digital elements (hardware and software...Starting at €8.20
-
Google v. Oracle: Software Theft or Fair Use? - Teaching Note
Chris F. Kemerer; Matthew SooyTeaching Note IVEY-W25890-EInformation Technologies, StrategyTeaching note for product W25889.Starting at €0.00
-
Google v. Oracle: Software Theft or Fair Use?
Chris F. Kemerer; Matthew SooyCase IVEY-W25889-EInformation TechnologiesThis case explores a current but also enduring and widely relevant intersection of challenges facing managers who compete in rapidly evolving technology markets. In the landmark US$9 billion Google LLC v. Oracle America, Inc. case, Google LLC (Google) leads development of the now-ubiquitous Android mobile operating system, used by billions of people globally. However, many of the laws governing development were unclear, having been written before...Starting at €8.20