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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1013-EInformation TechnologiesIn 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new, previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws in order to patch and fix insecure so...Starting at €8.20
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CloneTech: Start-up and University Collaboration in IoT Precision Agriculture
Figueredo, Alvaro; Coma, Pablo; Castillo, Sofía; Arriola, Estefanía; García Caffaro, Isabella; Velásquez, TeresaCase INCAE-31365_E-EInformation TechnologiesCloneTech is a Costa Rican startup in agricultural technologies that collaborated with the Universidad del Valle de Guatemala. We explored the process through which CloneTech established and consolidated itself as a company, how it came to collaborate with a Guatemalan university and, finally, the implications and impact of this collaboration. It was necessary to form a multidisciplinary group to develop the project, given that it united the tech...Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy Epilogue
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1014-EInformation TechnologiesThis epilogue accompanies case 2029.0. In 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws...Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy, Teaching Note
Narayanamurti, Venkatesh; Ellis, RyanTeaching Note HBS-KS1120-EInformation TechnologiesTeaching note for KS1013.Starting at €0.00