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Blue Origin, NASA, and New Space (A)
Weinzierl, Matthew C.; Acocella, AngelaCase HBS-716012-EEconomicsJeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies that were intent on disrupting the American space sector with new technologies, management approaches, and competitive pressure. NASA hoped to leverage New Space to outsource its near...Starting at €8.20
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Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Article HBS-R0702D-EEconomicsThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Starting at €8.20
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Cocrear un nuevo pacto social para las empresas
Brugmann, Jeb; Prahalad, C.K.Article HBS-R0702DEconomicsEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Yendo más allá de décadas de mutua desconfianza y animosidad, corporaciones y organizaciones no gubernamentales (ONG) están aprendiendo a cooperar entre sí. Al darse cuenta de que sus intereses están convergiendo, las dos partes...Starting at €8.20
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Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy (Spanish Version)
Weinzierl, Matthew C.; Acocella, AngelaCase HBS-720S16EconomicsPlanetary Resources, Inc. (PRI) tenía una negrita, algunos dijeron loco, visión: asteroides de minas. Uno podría haber supuesto que el desarrollo de la tecnología adecuada sería el mayor desafío que enfrenta PRI. Pero incluso si la nueva compañía podría desarrollar y desplegar la imagen sofisticada, prospección y capacidades de comunicación necesarias para la minería de asteroides, el éxito dos obstáculos adicionales significaba no estaba garanti...Starting at €8.20
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Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy
Weinzierl, Matthew C.; Acocella, AngelaCase HBS-717053-EEconomicsPlanetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would be the greatest challenge facing PRI. But even if the fledgling company could develop and deploy the sophisticated imaging, prospecting, and communication capabilities required for mining asteroids, two additional obstacles meant success was not guaranteed. First, uncertainty remained over wheth...Starting at €8.20
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Serving the World's Poor, Profitably (Spanish version)
Prahalad, C.K.; Hammond, AllenArticle HBS-R0209CEconomicsBy stimulating commerce and development at the bottom of the economic pyramid, multinationals could radically improve the lives of billions of people and help create a more stable, less dangerous world. Achieving this goal does not require MNCs to spearhead global social-development initiatives for charitable purposes. They need only act in their own self-interest. How? The authors lay out the business case for entering the world's poorest market...Starting at €8.20
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Astroscale, Space Debris, and Earth's Orbital Commons
Weinzierl, Matthew C.; Acocella, Angela; Yamazaki, MayukaCase HBS-716037-EEconomicsAn engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold-some would say quixotic-quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a serious threat to a vast array of critical satellites and, thereby, both the modern information economy and the future of human activities in space. Frustrated at what he saw as far t...Starting at €8.20