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Return of the Global Brand (Spanish version)
Quelch, John A.Article HBS-F0308DEconomicsWhat became of the golden age of global marketing? Where are the multinational companies churning out standardized products for a world of voracious consumers? A global economic slump and mounting anti-American sentiment put an end to that party. But the multinationals' retreat to local harbors may leave them ill prepared for what's about to happen.Starting at €8.20
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Environmental Health
Quelch, John A.; Boudreau, Emily C.Case HBS-516077-EEconomicsStarting at €8.20
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Profit Globally, Give Globally (Spanish version)
Quelch, John A.; Rangan, V. KasturiArticle HBS-F0312BEconomicsTwo academics challenge U.S. multinational companies to match their increasing international sales with commensurate philanthropic giving outside the United States.Starting at €8.20