Search results
-
Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
-
Basic Economic Models for the Digital Economy
Valor Sabatier, JosepTechnical Note SIN-55-EInformation Technologies, Innovation and Change, StrategyThis short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.Starting at €8.20
-
The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
-
When to Drop an Unprofitable Customer (HBR Case Study and Commentary)
Kaplan, Robert S.Article HBS-R1204L-EFinanceWhat do you do if one of your largest and oldest customers is now one of your most unprofitable? That's the dilemma faced by Tommy Bamford, director of the fictional UK-based interior fixtures manufacturer Egan & Sons. Activity-based costing analysis reveals that Westmid Builders, a long-standing client of Egan's, has become a big drag on the bottom line. But Jane Oldenburg, a regional sales manager for Egan who has deep ties with the Westmid acc...Starting at €8.20
-
When to Drop an Unprofitable Customer (Commentary for HBR Case Study)
Kaplan, Robert S.Article HBS-R1204Z-EFinanceWhat do you do if one of your largest and oldest customers is now one of your most unprofitable? That's the dilemma faced by Tommy Bamford, director of the fictional UK-based interior fixtures manufacturer Egan & Sons. Activity-based costing analysis reveals that Westmid Builders, a long-standing client of Egan's, has become a big drag on the bottom line. But Jane Oldenburg, a regional sales manager for Egan who has deep ties with the Westmid acc...Starting at €8.20
-
Elkay Plumbing Products Division
Kaplan, Robert S.Case HBS-110007-EFinanceThe vice president of sales learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to install a time-driven acStarting at €8.20
-
Elkay Plumbing Products Division, Teaching Note
Kaplan, Robert S.Teaching Note HBS-110089-EFinanceTeaching Note for 110007.Starting at €0.00
-
Google 2015
Sieber, Sandra; Valor Sabatier, JosepCase SI-217Innovation and ChangeEl caso presenta la situación de Google en el año 2015, haciendo énfasis en su posicionamiento competitivo en el mercado de los buscadores y de la publicidad en Internet. Se describe también la organización y la filosofía de trabajo que ha permitido a esta empresa ser el líder indiscutible en su sector.Starting at €8.20
-
Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
-
Paack: aprovechando el potencial de los datos en la industria logística
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-213Entrepreneurship, Information Technologies, Innovation and ChangeA principios del año 2021 Jan de Tienda, el director de Estrategia y Datos (CSO/CDO) de Paack, así como el director general (CEO) Fernando Benito, estaban debatiendo los siguientes pasos de esta empresa en rápido crecimiento, que se estaba volviendo cada vez más compleja a medida que ganaba escala. Paack era una empresa de paquetería que ofrecía a los clientes finales la capacidad de programar sus entregas. Esto reducía el número de intentos de e...Starting at €8.20