Search results
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Interexchange - Communicating Across Functional Boundaries
West, June A.; Wieme, Kelly M.; Yemen, GerryCase DARDEN-BC-0138-EKnowledge and CommunicationKatherine Mason is a program officer at InterExchange, a firm that administers academic-exchange programs with the former Soviet Union. After returning from an extended period of time in three of the former Soviet republics, Mason discovers that the finance department has instituted new reimbursement policies. She must decide how to interpret and react to the memos concerning expense-report reimbursement. The twist in the case is that because of ...Starting at €8.20
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Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0224-EKnowledge and CommunicationA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This one-page B case epilogue reveals that she does indeed respond and becomes an important mentor for the new employee.Starting at €5.74
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Legal Considerations When Writing Case Studies
Yemen, Gerry; Fletcher, EricTechnical Note DARDEN-PHA-0072-EKnowledge and Communication"If the company refuses to sign the case release, can I disguise material and use it in my business case?" "Is it okay to use part of this quote in my case under the 10% rule?" Without attention to questions like these from the start of the case-writing process, the brilliance of having written a good business case study may well be rewarded by the embarrassment—or worse, humiliation—of a publisher pointing out copyright infringement or accusing ...Starting at €8.20
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Big Brother: Endemol's Big Hit
Fillat D.; Valor Sabatier, Josep; Nueno, José LuisCase SI-154-EKnowledge and CommunicationThis case describes the history of the Big Brother television show format, thought up by Endemol, which represent the global launchof the "reality show" concept. Following years of extraordinary success, Endemol and its Spanish subsidiary Zeppelín are thinking about how to vary the format to recover audience viewing levels.Starting at €8.20
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Market Street Wine: Extending the Aisle
Batova, Tatiana; Yemen, GerryCase DARDEN-BC-0286-EKnowledge and CommunicationThis case and data set can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describes changes in customer demographics, tastes, purchasing methods, and other trends that prompted the owners to consider whether they should “extend the aisle” by expanding their wine selection. The COVID-19 pandemic and related supply chain issues pre...Starting at €8.20
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The Female Health Company (C)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0253-EKnowledge and CommunicationIt has been nearly 30 years since Mary Ann Leeper was almost ready to give up on the female condom (as described in the A case). By 2012, FHCO had built its brand and achievements on its global reach; Leeper and her colleagues had introduced the company’s second-generation female condom (FC2) in 138 countries. The company, which by now had 144 employees, found itself trying to succeed once more in the domestic U.S. market. This time around, they ...Starting at €5.74
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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Competences for Positive Impact
Cameron, Kim; Ribera, Alberto; Guillén, José Luis; Raes, AnneloesDossier DOS-20-EKnowledge and Communication, Leadership and People Management, StrategySetting in motion a chain reaction of positive energy throughout your organization starts with you.Starting at €15.00
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Terri Dean at Verizon Business (A)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0223-EKnowledge and CommunicationA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discu...Starting at €8.20
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Starchitects, Emblematic Buildings and the Effects on Urban Economies
Nueno, José Luis; Reutskaja, ElenaTechnical Note MN-369-EEconomics, Knowledge and CommunicationEmblematic buildings, constructed by the leading ¿artists¿ in this field or ¿starchitects¿ such as Lord Norman Foster, Frank Gehry, Santiago Calatrava, Jean Nouvel are exactly the new dimension that is capable solving the problems of businesses and achieve sustainable growth. Case studies of Guggenheim Museum in Bilbao, ¿the Gherkin¿ in London, Sydney Opera House are vivid examples of how an emblematic building is capable of achieving synergy fro...Starting at €8.20