Search results
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Vancouver General Hospital (A): Improving Porter Efficiency
Fredrik Odegaard; Ryan MetcalfCase IVEY-9B09E017-ECorporate GovernanceThe head of Patient Escort Services for Vancouver General Hospital (VGH) had to determine the best approach to improve efficiency of the hospital's porter system. Porters represented a vital part of various hospital processes, facilitating timely flow of patients, equipment and materials throughout the hospital. Recently, VGH had experienced incidents in which the capacity of the porters was insufficient to meet the demands of the hospital and, d...Starting at €8.20
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Student Plays Fantasy Hockey (A)
Fredrik Odegaard; Chris Engelking; Linden Head; Matthew Rabson; Mike SharpCase IVEY-9B10E017-ECorporate GovernanceA student is trying to incorporate various analytical tools to assist in selecting National Hockey League (NHL) players for a fantasy hockey pool, using individual player data from the 2006-2009 NHL seasons. The student must come up with a strategy in which 16 players are selected for the 2010 season.Starting at €8.20
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Pricing at Vocram Airways (A)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E013-ECorporate Governance, EntrepreneurshipIn 2010, the owner of a small air-passenger firm transports individuals and small groups to remote waterfront regions. The business serves two types of customers: private and public. The private customers can afford to pay more, while the public customers’ budget constraints limit what they can pay. The owner wants to set a single price that will maximize his expected revenue across both customer groups. A constraining factor is the plane’s limit...Starting at €8.20
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCase IVEY-9B09E016-ECorporate GovernanceDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Starting at €8.20
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Pricing at Vocram Airways (B)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E014-ECorporate Governance, EntrepreneurshipThis is a supplement to 9B13E013.Starting at €5.74
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Risks and Rewards in Professional Tennis
Fredrik OdegaardCase IVEY-9B16E037-ECorporate Governance, StrategyAWARD WINNING CASE: INFORMS 2016 Case and Teaching Materials Competition. Founded in 1972, the Association of Tennis Professionals (ATP) was the governing body of three professional men’s tennis circuits: the ATP World Tour, the ATP Challenger Tour, and the ATP Champions Tour. In addition to the ATP World Tour tournaments, there were four highly coveted and extremely competitive Grand Slam tournaments, one of which was Wimbledon. In 2014, two pro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Replacing El Poderoso
Fredrik OdegaardCase IVEY-9B09E025-ECorporate Governance, FinanceA professor is considering buying a new car and is evaluating two models, one with air conditioning and a comfort package, the other with no extras. The two cars are relatively close in price but still above his initial budget, and he is wondering how much he might be able to negotiate the price. A factor that complicates the matter is that the car with the comfort package has a lower interest rate. The professor therefore needs to understand wha...Starting at €8.20
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Student Plays Fantasy Hockey (B)
Fredrik Odegaard; Chris Engelking; Linden Head; Matthew Rabson; Mike SharpCase IVEY-9B10E018-ECorporate GovernanceIn this supplement to Student Plays Fantasy Hockey (A), the student is faced with an additional constraint regarding the total salary of the players selected. The student must come up with a strategy to select 16 players and not exceed $45 million in total salaries.Starting at €5.74