Search results
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The Barceló Group - Generational Change and Entrepreneurial Spirit
Segurado, Juan Luis; Roure, JuanCase E-99-ECorporate Governance, EntrepreneurshipThis case recounts the entrepreneurial experience and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain, throughout its 75 years of history. The case first focuses on the transition process that marked the transfer of the company's management from the second to the third generation of the Barceló family. It then looks at the company's evolution in its pursuit of new growth opportunities and the p...Starting at €8.20
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The Barceló Group: Entrepreneurial Spirit and Corporate Governance
Roure, Juan; Segurado, Juan LuisCase E-206-ECorporate Governance, EntrepreneurshipThis case, based on the IESE case E 99 E, deals first of all with entrepreneurial experience and the process of family transition that led to the development and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain and, secondly, the development of corporate and family governance structures and their role in the group's successful growth.Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space - Teaching Note
Rituparna Basu; Neena SondhiTeaching Note IVEY-8B21A002-EMarketingTeaching note for product 9B21A002.Starting at €0.00
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Clubb International: Revisiting the Marketing Strategy - Teaching Note
Neena Sondhi; Rituparna BasuTeaching Note IVEY-8B18A009-EMarketingTeaching note for product 9B18A009.Starting at €0.00
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Nappa Dori: Crafting the Branding Strategy - Teaching Note
Neena Sondhi; Rituparna BasuTeaching Note IVEY-8B19A043-EMarketingTeaching note for product 9B19A043.Starting at €0.00
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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Venture Boards (I): Consejos de administración en empresas emergentes: papel y evolución
Segurado, Juan Luis; Roure, JuanTechnical Note EN-37Corporate Governance, EntrepreneurshipEl documento aborda la formación de órganos de gobierno informales o formales en empresas emergentes en fase semilla, start-up o de crecimiento, el impacto de la financiación emprendedora en dicho proceso, la evolución de las funciones de gobierno corporativo en las diferentes etapas de desarrollo y los aspectos diferenciales entre los consejos asesores y los consejos de administración en empresas emergentes en comparación con empresas privadas c...Starting at €8.20
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Grupo Barceló - Cambio generacional y espíritu emprendedor
Segurado, Juan Luis; Roure, JuanCase E-99Corporate Governance, EntrepreneurshipEl presente caso recoge la experiencia emprendedora y el éxito de crecimiento del Grupo Barceló, unas de las cadenas hoteleras de propiedad familiar más importantes de España, a lo largo de 75 años de existencia. El caso se centra, en primer lugar, en el proceso de transición que marcó el traspaso de la dirección de la empresa de la segunda a la tercera generación de la familia Barceló y, en segundo lugar, en la evolución de la compañía en términ...Starting at €8.20
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Consejo de administración en la empresa familiar: mapa de gobierno y "hoja de ruta"
Segurado, Juan Luis; Roure, JuanTechnical Note EN-14Corporate Governance, EntrepreneurshipLa necesidad de una gestión más eficaz parte del consejo de administración es cada vez más intensa a medida que una familia y su empresa se desarrollan y aumenta su nivel de complejidad. El propósito de este documento, basado en la experiencia directa en el funcionamiento tanto de consejos de administración en empresas familiares como de equipos de alto rendimiento, es atraer la atención sobre la necesidad de equiparar al consejo con procesos esp...Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20