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- Case
El programa de fidelización Mapfre Hogar
Collection: IESE (España)Ref.: M-1183Published: Feb 1, 2005Format: PDFPages:Language: Spanish - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Teaching Note
Seijing Motor Corporation: Reposition or Extend the Pickup Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Sinpasa (A)
Collection: IESE (España)Ref.: M-1016Published: Feb 1, 1996Format: PDFPages: 15Language: Spanish - Technical Note
La importancia del juego interior en la venta consultiva
Collection: IESE (España)Ref.: MN-382Published: Jan 14, 2013Format: PDFPages: 15Language: Spanish - Case
Iberia Plus
Collection: IESE (España)Ref.: M-1241Published: Feb 24, 2011Format: PDFPages: 27Language: Spanish - Technical Note
Análisis recomendado para la formulación de la oportuna estrategia comercial
Collection: IESE (España)Ref.: MN-196Published: Jan 1, 1987Reviewed: Jan 1, 1987Format: PDFPages: 11Language: Spanish - Technical Note
El vendedor híbrido y las técnicas de inbound sales
Collection: IESE (España)Ref.: MN-408Published: Feb 19, 2021Format: PDFPages: 12Language: Spanish - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English