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- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: PDFPages: 7Language: English - Teaching Note
Apple Watch: Managing Innovation Resistance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A005-EPublished: Jan 24, 2018Reviewed: Jan 24, 2018Format: PDFPages: 8Language: English - Teaching Note
United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A015-EPublished: Mar 2, 2018Reviewed: Mar 5, 2018Format: PDFPages: 14Language: English - Article
Why Customer Referrals Can Drive Stunning Profits (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F1106CPublished: Jun 1, 2011Format: PDFPages: 3Language: Spanish - Case
United Airlines’ Service-recovery Challenge After Reputation Meltdown
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A015-EPublished: Mar 2, 2018Reviewed: Feb 2, 2018Format: PDFPages: 9Language: English - Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: PDFPages: 13Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Article
Why Customer Referrals Can Drive Stunning Profits
Collection: HBSP (USA)Ref.: HBS-F1106C-EPublished: Jun 1, 2011Format: PDFPages: 2Language: English - Dossier
Estrategias para atraer al nuevo consumidor
Collection: IESE (España)Ref.: DOS-32Published: Mar 17, 2017Format: PDFPages: 26Language: Spanish