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- Article
Bringing Customers into the Boardroom
Collection: HBSP (USA)Ref.: HBS-R0411D-EPublished: Nov 1, 2004Format: PDFPages: 10Language: English - Article
What's the Value of a Like
Collection: HBSP (USA)Ref.: HBS-R1702H-EPublished: Mar 1, 2017Format: PDFPages: 8Language: English - Case
Back to the Roots
Collection: HBSP (USA)Ref.: HBS-518073-EPublished: Jun 5, 2018Reviewed: Oct 31, 2019Format: PDFPages: 18Language: English - Case
Kiehl's Since 1851: Pathway to Profitable Growth
Collection: HBSP (USA)Ref.: HBS-514044-EPublished: Oct 16, 2013Reviewed: Apr 16, 2015Format: PDFPages: 26Language: English - Case
CVS Health: Promoting Drug Adherence
Collection: HBSP (USA)Ref.: HBS-515010-EPublished: Jan 20, 2015Reviewed: Jul 22, 2019Format: PDFPages: 12Language: English - Teaching Note
Making stickK Stick: The Business of Behavioral Economics, Teaching Note
Collection: HBSP (USA)Ref.: HBS-515088-EPublished: Feb 11, 2015Reviewed: Sep 30, 2016Format: PDFPages: 13Language: English - Case
Primark: nubes en el horizonte?
Collection: IESE (España)Ref.: M-1386Published: Sep 8, 2021Format: PDFPages: 29Language: Spanish - Article
Adding Social Media to the Marketing Mix
Collection: IESE (España)Ref.: ART-1968-EPublished: Jun 15, 2011Format: PDFPages: 8Language: English - Case
Rewarding Loyalty (Spanish version)
Collection: HBSP (USA)Ref.: HBS-510S16Published: Mar 10, 2006Reviewed: Sep 27, 2001Format: PDFPages: 21Language: Spanish - Teaching Note
Measuring Marketing Performance, Teaching Note
Collection: HBSP (USA)Ref.: HBS-507056-EPublished: Jan 31, 2007Format: PDFPages: 9Language: English