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El caso HBR: la venganza de los clientes
Collection: HBSP (USA)Ref.: HBS-R0712APublished: Dec 1, 2007Format: PDFPages: 9Language: Spanish - Case
Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A057-EPublished: Dec 3, 2012Reviewed: Dec 3, 2012Format: PDFPages: 12Language: English - Case
A Couple of Squares: E-Commerce Opportunities for Growth (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A005-EPublished: Mar 14, 2013Reviewed: Mar 13, 2013Format: PDFPages: 4Language: English - Article
Customers' Revenge (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0712A-EPublished: Dec 1, 2007Format: PDFPages: 10Language: English - Case
Decathlon China: Using Social Media to Penetrate the Internet Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A043-EPublished: Nov 16, 2011Format: PDFPages: 14Language: English - Article
How Concepts Affect Consumption
Collection: HBSP (USA)Ref.: HBS-F0906A-EPublished: Jun 1, 2009Format: PDFPages: 4Language: English - Article
The Upside of Useless Stuff (Spanish version)
By Ariely, DanCollection: HBSP (USA)Ref.: HBS-F1105FPublished: May 1, 2011Format: PDFPages: 3Language: Spanish - Article
Customers' Revenge (HBR Case Study)
By Ariely, DanCollection: HBSP (USA)Ref.: HBS-R0712X-EPublished: Dec 1, 2007Format: PDFPages: 6Language: English - Article
Customers' Revenge (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0712Z-EPublished: Dec 1, 2007Format: PDFPages: 5Language: English - Article
How Concepts Affect Consumption (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F0906APublished: Jun 1, 2009Format: PDFPages: 3Language: Spanish