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Clubb International: Revisiting the Marketing Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A009-EPublished: Feb 5, 2018Reviewed: Feb 5, 2018Format: PDFPages: 15Language: English - Teaching Note
Clubb International: Revisiting the Marketing Strategy - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A009-EPublished: Feb 5, 2018Reviewed: Feb 5, 2018Format: PDFPages: 19Language: English - Teaching Note
Nappa Dori: Crafting the Branding Strategy - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B19A043-EPublished: Aug 30, 2019Reviewed: Aug 30, 2019Format: PDFPages: 19Language: English - Case
Green Ox
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0722-EPublished: Nov 7, 2007Reviewed: Jul 6, 2018Format: PDFPages: 9Language: English - Case
Wheaties: Reinvigorating an Iconic Brand (A)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0828-EPublished: Nov 9, 2012Reviewed: Jan 4, 2016Format: PDFPages: 7Language: English - Case
Wheaties: Reinvigorating an Iconic Brand (B)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0829-EPublished: Nov 9, 2012Reviewed: Jan 4, 2016Format: PDFPages: 1Language: English - Case
Altamar Brands and Absinthe: Feeding "the Green Fairy"
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0844-EPublished: Mar 20, 2013Reviewed: Mar 17, 2014Format: PDFPages: 11Language: English - Case
ZYRTEC: Responding to Allegra
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0847-EPublished: Apr 9, 2013Reviewed: Dec 2, 2014Format: PDFPages: 22Language: English - Exercise
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0887-EPublished: Oct 19, 2015Reviewed: Aug 13, 2018Format: PDFPages: 3Language: English - Teaching Note
Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0697TN-EPublished: Dec 17, 2007Reviewed: Sep 24, 2014Format: PDFPages: 12Language: English