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- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Teaching Note
Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Collection: IESE (España)Ref.: MT-31-EPublished: Feb 18, 2010Reviewed: Feb 20, 2015Format: PDFPages: 12Language: English - Teaching Note
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Collection: IESE (España)Ref.: MT-34-EPublished: Jul 16, 2012Format: PDFPages: 33Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Article
Customers' Revenge (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0712A-EPublished: Dec 1, 2007Format: PDFPages: 10Language: English - Article
El caso HBR: la venganza de los clientes
Collection: HBSP (USA)Ref.: HBS-R0712APublished: Dec 1, 2007Format: PDFPages: 9Language: Spanish - Case
Customer Lifetime Social Value (CLSV)
Collection: HBSP (USA)Ref.: HBS-518077-EPublished: Jan 10, 2018Reviewed: Jan 29, 2021Format: PDFPages: 23Language: English - Case
Philips' Connected Baby Bottle
Collection: HBSP (USA)Ref.: HBS-519020-EPublished: Jan 30, 2019Format: PDFPages: 12Language: English - Article
Inspiración, divergencia, convergencia: tres pasos para tomar mejores decisiones
Collection: IESE (España)Ref.: ART-3302Published: Sep 2, 2019Format: PDFPages: 9Language: Spanish - Case
Babcock: An Innovative Business Model in the Mining and Construction Industy
Collection: IESE (España)Ref.: M-1329-EPublished: Mar 4, 2015Format: PDFPages: 14Language: English