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- Case
Grupo DKV: realmente interesados en tí
Collection: IESE (España)Ref.: M-1343Published: Jun 21, 2016Format: PDFPages:Language: Spanish - Case
Employer branding en Siemens: ¿quién lidera la marca (A)
Collection: IESE (España)Ref.: M-1368Published: Jun 11, 2019Format: PDFPages: 11Language: Spanish - Case
Siemens Employer Branding: Who Owns the Brand (A)
Collection: IESE (España)Ref.: M-1368-EPublished: Jun 11, 2019Format: PDFPages: 11Language: English - Case
Samia Mazari: Building a Personal Brand
Collection: IESE (España)Ref.: M-1388-EPublished: Jul 1, 2021Format: PDFPages: 10Language: English - Case
New Immuno-Oncology Solutions (NIOS): Aligning Stakeholders in the Biotech Industry
Collection: IESE (España)Ref.: SM-1701-EPublished: Mar 25, 2021Format: PDFPages: 19Language: English - Case
PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-913S02Published: Jun 28, 2012Format: PDFPages: 12Language: Spanish - Book Chapter
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4458BC-EPublished: May 6, 2008Format: PDFPages: 24Language: English - Book Chapter
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4459BC-EPublished: May 6, 2008Format: PDFPages: 25Language: English - Article
The Sure Thing That Flopped (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0807A-EPublished: Jul 1, 2008Format: PDFPages: 10Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: PDFPages: 21Language: English