Search results
-
SEWA Trade Facilitation Center: Changing the Spool (Spanish Version)
Khaire, Mukti; McGinn, Kathleen L.Case HBS-814S09EntrepreneurshipEl caso es sobre la decisión de convertir una organización sin fines de lucro en una empresa con fines de lucro. STFC, que es parte de una organización sin ánimo de lucro más grande - la Asociación de Trabajadores Autónomos (SEWA) - trabaja para mejorar las condiciones de vida de las mujeres rurales y urbanas muy pobres en la India. Lo hace mediante la traducción de las habilidades de bordado tradicionales de la India en los muebles y ropa de cas...Starting at €8.20
-
Globant
Khaire, Mukti; Herrero, Gustavo A.; Scott, CintraCase HBS-811059-EEntrepreneurshipThe case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015.Starting at €8.20
-
Red Lobster
Bell, David E.; Riis, JasonCase HBS-511052-EMarketingRed Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift their target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over as CEO in 2004 the chain was closing restaurants and suffering declining same store sales and declining customer satisfaction. But in 2010, even in a recession, the fortunes of the...Starting at €8.20
-
PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
-
H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
-
It's the Thoughts that Count (Spanish version)
Ofek, Elie; Riis, Jason; Hamilton, PaulCase HBS-513S30Marketingselecting a target application for the launch of an innovation; determining the importance of having a big name partner for the launch by an unknown start-up; considering the wisdom of taking a B2C rather than B2B approach with a novel technology; using analogous products to forecast demand and sales for a new technology.Starting at €8.20
-
Saffronart.com: Bidding for Success, Teaching Note
Khaire, MuktiTeaching Note HBS-810107-EEntrepreneurshipTeaching Note for [808027].Starting at €0.00
-
Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCase HBS-812125-EEntrepreneurshipThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesStarting at €8.20
-
Excel Entertainment
Khaire, Mukti; Arora, NamrataCase HBS-813169-EEntrepreneurshipStarting at €8.20
-
Ministry of Supply: Will Professionals Demand Its Performance
Khaire, Mukti; Catzen, HannahCase HBS-814042-EEntrepreneurshipMinistry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment - 'performance professional wear' - within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking, deodorizing, and temperature control) to make professional attire (button-down shirts, dress pants, etc.) for men. The firm has had success in fund-raising and its innovative produ...Starting at €8.20