Search results
- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: PDFPages: 7Language: English - Teaching Note
Apple Watch: Managing Innovation Resistance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A005-EPublished: Jan 24, 2018Reviewed: Jan 24, 2018Format: PDFPages: 8Language: English - Teaching Note
United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A015-EPublished: Mar 2, 2018Reviewed: Mar 5, 2018Format: PDFPages: 14Language: English - Case
Lastminute.com (A)
Collection: IESE (España)Ref.: M-1115Published: Feb 7, 2001Format: PDFPages: 28Language: Spanish - Case
Lastminute.com (B)
Collection: IESE (España)Ref.: M-1116Published: Feb 8, 2001Format: PDFPages: 3Language: Spanish - Case
Muxxic Latina
Collection: IESE (España)Ref.: M-1135Published: Nov 15, 2001Format: PDFPages: 36Language: Spanish - Case
Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Collection: IESE (España)Ref.: M-1124Published: Jun 1, 2001Format: PDFPages: 16Language: Spanish - Case
Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Collection: IESE (España)Ref.: M-1124-EPublished: Jun 1, 2001Format: PDFPages: 16Language: English - Case
The London 2012 Olympic Games (Spanish version)
Collection: HBSP (USA)Ref.: HBS-512S01Published: Sep 2, 2009Reviewed: Feb 4, 2011Format: PDFPages: 19Language: Spanish