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- Case
La Maison Simons: The Bra Backlash
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20C008-EPublished: Mar 4, 2020Reviewed: Mar 4, 2020Format: PDFPages: 8Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: PDFPages: 7Language: English - Teaching Note
Apple Watch: Managing Innovation Resistance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A005-EPublished: Jan 24, 2018Reviewed: Jan 24, 2018Format: PDFPages: 8Language: English - Teaching Note
United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A015-EPublished: Mar 2, 2018Reviewed: Mar 5, 2018Format: PDFPages: 14Language: English - Case
The Red Hen Controversy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19M091-EPublished: Aug 20, 2019Reviewed: Aug 20, 2019Format: PDFPages: 10Language: English - Case
U.S. Universities and Technology Transfer
Collection: HBSP (USA)Ref.: HBS-812016-EPublished: Aug 17, 2011Reviewed: Sep 19, 2011Format: PDFPages: 33Language: English - Case
Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Collection: HBSP (USA)Ref.: HBS-810066-EPublished: Nov 6, 2009Reviewed: Mar 8, 2010Format: PDFPages: 8Language: English - Case
Note on Managing the Growing Venture (Spanish version)
Collection: HBSP (USA)Ref.: HBS-808S03Published: Jan 31, 2005Reviewed: Aug 23, 2005Format: PDFPages: 10Language: Spanish - Case
Lyric Dinner Theater (B) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-815S17Published: Jul 30, 2012Reviewed: Aug 1, 2013Format: PDFPages: 6Language: Spanish