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- Case
United Airlines’ Service-recovery Challenge After Reputation Meltdown
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A015-EPublished: Mar 2, 2018Reviewed: Feb 2, 2018Format: PDFPages: 9Language: English - Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: PDFPages: 13Language: English - Case
Mountain Dew: The Most Racist Soft-drink Commercial in History
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A021-EPublished: Jul 30, 2013Reviewed: Jul 29, 2013Format: PDFPages: 7Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Case
Toyota: Accelerator Pedal Recall (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M078-EPublished: Aug 25, 2011Reviewed: Dec 8, 2011Format: PDFPages: 5Language: English - Case
Research in Motion: Blackberry Blackout (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M045-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 3Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: PDFPages: 7Language: English - Teaching Note
Apple Watch: Managing Innovation Resistance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A005-EPublished: Jan 24, 2018Reviewed: Jan 24, 2018Format: PDFPages: 8Language: English - Teaching Note
United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A015-EPublished: Mar 2, 2018Reviewed: Mar 5, 2018Format: PDFPages: 14Language: English