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La Maison Simons: The Bra Backlash
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20C008-EPublished: Mar 4, 2020Reviewed: Mar 4, 2020Format: PDFPages: 8Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: PDFPages: 7Language: English - Teaching Note
Apple Watch: Managing Innovation Resistance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A005-EPublished: Jan 24, 2018Reviewed: Jan 24, 2018Format: PDFPages: 8Language: English - Teaching Note
United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A015-EPublished: Mar 2, 2018Reviewed: Mar 5, 2018Format: PDFPages: 14Language: English - Case
The Red Hen Controversy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19M091-EPublished: Aug 20, 2019Reviewed: Aug 20, 2019Format: PDFPages: 10Language: English - Case
CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Collection: IESE (España)Ref.: M-784-EPublished: Jan 1, 1990Format: PDFPages: 21Language: English - Case
CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Collection: IESE (España)Ref.: M-783-EPublished: Jan 1, 1990Format: PDFPages: 11Language: English - Case
Henkel Ibérica: The Relaunching of Conejo Vajillas
Collection: IESE (España)Ref.: M-908-EPublished: Jan 1, 1993Format: PDFPages:Language: English - Case
United Airlines’ Service-recovery Challenge After Reputation Meltdown
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A015-EPublished: Mar 2, 2018Reviewed: Feb 2, 2018Format: PDFPages: 9Language: English