Search results
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Las paletas que dinamizaron el mercado de helados en Costa Rica
Chaves, Natalia; Martínez, Allan; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31240_SMarketingLuego de que los paleteros superaron el problema de abastecer la demanda, aperturando tiendas bajo modalidad de franquicia, tiendas propias y adquiriendo equipo industrial. Ahora se encontraban con una planta con capacidad no utilizada, y una industria que se había tornado bastante competitiva. Los amigos emprendedores buscaban alternativas de crecimiento para seguir su expansión.Starting at €8.20
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Kelman & Beaton, Partners at Law (A)
John S. Haywood-FarmerCase IVEY-9B12C043-ELeadership and People ManagementMichelle Morris, a partner at Kelman & Beaton, Partners at Law (K&B), was upset after a conversation she had just had with her two partners, Jack Beaton and Josh Kelman. Over the past few months, Morris and Kelman had become frustrated with Beaton’s performance. Beaton appeared to have been dedicating increasing amounts of his time to a second business and less to the progress of the firm. Beaton had also taken a rigid stance against the firm’s s...Starting at €8.20
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Patricia Coulter's Dilemma (A)
John S. Haywood-Farmer; Samantha WinklerCase IVEY-9B13C020-ELeadership and People ManagementA graduating fourth-year HBA student faces an ethical dilemma as she struggles to decide which one of two job offers to accept. The situation is complicated by the fact that she has received an exploding offer from one firm and she must respond to it on the same day as she participates in a final-round interview with the other firm. The stakeholders in this case include the student, the two firms, the university and its career-management program,...Starting at €8.20
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Kelman & Beaton, Partners at Law (B)
John S. Haywood-FarmerCase IVEY-9B12C044-ELeadership and People ManagementThis is a supplement to Kelman & Beaton, Partners at Law (A).Starting at €5.74
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Pantanal Chemical, International (English version)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31206_E-EMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Starting at €8.20
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Pantanal Chemical, International (Portuguese version, Portugal)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31206_P-PPMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Starting at €8.20
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Dr. Mak Lap Ming
John S. Haywood-Farmer; Josephine ChiuCase IVEY-9B11D017-ELeadership and People Management, Service and Operations Management, StrategyDr. Mak Lap Ming, an obstetrician and gynecologist who operated two clinics in Wan Chai, Hong Kong, was contemplating retirement. Now that his own child was financially independent and thus relieved some of the pressure on Mak, he was wondering if it made financial sense to retire soon. He also wondered what the immediate consequences of retirement would be and if semi-retirement was a viable option. To that end, he could work with a partner and ...Starting at €8.20
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Ambrose & Bisaro
John S. Haywood-Farmer; Jennifer Xu; Nicole MaisonvilleCase IVEY-9B10D007-ELeadership and People Management, Service and Operations ManagementIn February 2009,the human resources associate at the Toronto office of advertising agency Ambrose & Bisaro (A&B) had just finished interviewing a candidate for one of eight summer internship positions. Due to the economic downturn, A&B anticipated a larger number of qualified applicants for these positions, especially notable in 2009 as many of their direct competitors had scaled back their internship programs. Throughout the interview, the cand...Starting at €8.20
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Making Waves London
John S. Haywood-Farmer; Hayden BielawskiCase IVEY-9B12D001-ELeadership and People Management, Service and Operations ManagementAfter spending two years as the vice president internal for Making Waves London (MWL), Brianna Murphy was ready to assume her elected position of president for the 2011-2012 year. MWL had a mandate to provide affordable and accessible swimming instruction to children with special needs. Her time spent as vice president had convinced her that changes were needed — MWL had grown in recent years and faced a multitude of service issues, from capacity...Starting at €8.20
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Dr. Jack Perry, DDS
John S. Haywood-Farmer; Eleni MitsisCase IVEY-9B07C016-ELeadership and People ManagementDr. Jack Perry, a sole practitioner dentist in a small town in Ontario, had a meeting with one of his employees who suggested that there were several problems in the office. These include: low morale, lack of motivation to grow the business, fill cancellations, follow up on collections, and engage in cross-sell procedures. He had noticed these problems previously but felt unsure about his personnel and business management skills. Using his notes ...Starting at €8.20