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- Case
Longchamp
Collection: HBSP (USA)Ref.: HBS-316086-EPublished: Jun 15, 2016Reviewed: Jul 21, 2017Format: PDFPages: 24Language: English - Case
Longchamp (Spanish version)
Collection: HBSP (USA)Ref.: HBS-317S06Published: Jun 15, 2016Format: PDFPages: 25Language: Spanish - Article
Preserve the Luxury or Extend the Brand (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1101X-EPublished: Jan 1, 2011Format: PDFPages: 5Language: English - Dossier
Estrategias para atraer al nuevo consumidor
Collection: IESE (España)Ref.: DOS-32Published: Mar 17, 2017Format: PDFPages: 26Language: Spanish - Dossier
Strategies to Reach the Changing Consumer (Portuguese Version)
Collection: IESE (España)Ref.: DOS-32-PBPublished: Mar 17, 2017Format: PDFPages: 26Language: Portuguese Brasil - Case
The Louvre
Collection: HBSP (USA)Ref.: HBS-519045-EPublished: Jan 18, 2019Reviewed: Jan 5, 2021Format: PDFPages: 20Language: English - Teaching Note
Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value, Teaching Note
Collection: HBSP (USA)Ref.: HBS-2088-EPublished: Jun 15, 2007Reviewed: Jan 8, 2020Format: PDFPages: 16Language: English - Case
Branding to Increase Customer Profitability and Lifetime Value (Spanish version)
Collection: HBSP (USA)Ref.: HBS-210S10Published: Jun 15, 2007Format: PDFPages: 14Language: Spanish - Article
Preserve the Luxury or Extend the Brand (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1101Z-EPublished: Jan 1, 2011Format: PDFPages: 3Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English