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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Take-Two Interactive Software, Inc., Teaching Note
Gupta, Sunil; Rodriguez, Margaret L.Teaching Note HBS-516070-EMarketingTeaching note for case 511002. In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to re...Starting at €0.00
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Philips Healthcare: Marketing the HealthSuite Digital Platform
Quelch, John A.; Rodriguez, Margaret L.Case HBS-515052-EMarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Rana Plaza (C): Primark and Victim Compensation
Quelch, John A.; Rodriguez, Margaret L.Case HBS-516014-EMarketingOn April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary clients were European, US and Canadian firms. Export contracts to such firms had helped Bangladesh become the world's second largest clothing exporter. Rana Plaza was no...Starting at €5.74
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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LinkedIn: Transformation Driven From Within
Soule, S; Golomb, M; Schifrin, DCase SGSB-OB87-EMarketingThe case discusses LinkedIn’s corporate culture in 2012-2103 and the importance the professional networking company put on maintaining that culture as it dramatically expanded in headcount domestically and internationally. LinkedIn’s leadership believed its culture was its competitive advantage. The company fostered creativity, innovation, and a collaborative and open working environment, embraced humor, and was results oriented. LinkedIn sought ...Starting at €8.20
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Case HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20