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Distinct Software
Narayandas, Das; Sengupta, Arijit; Wray, JonathanCase HBS-521101-EMarketingHiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces Englishnization - a highly publicized aggressive two-year English proficiency mandate for all 7,100 of Rakuten's Japanese employees. Mikitani's goal is not only to ensure the success of the organ...Starting at €8.20
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AIM Module 2 Introduction
Narayandas, Das; Sengupta, Arijit; Wray, JonathanCase HBS-521072-EMarketingWritten from the point of view of Richard Jenkins, the Executive Vice-President of Medical Devices at SciMat. Presents his reflections on the series of events leading to the firing of one of SciMat's general managers, Erik Peterson. A redisguised and updated version of earlier case 494-113.Starting at €8.20