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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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GST Group: Reframing B2B Marketing Strategy
Harjot SinghCase IVEY-W33328-EEntrepreneurship, MarketingThe Gurmukh Singh Technology (GST) group, based in Ludhiana, Punjab, India, manufactured high-precision machined parts and sheet-metal components for various industries and sectors such as agriculture and horticulture. Revenues of the group had dipped substantially in 2018 due to non-receipt of payments from some customers, and the situation was compounded by the onset of the COVID-19 pandemic and the consequent lockdowns in 2020 and 2021. In Jan...Starting at €8.20
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Baobab Clean Technologies: Zeroing In on Business Markets
Harjot SinghCase IVEY-W27852-EEntrepreneurship, MarketingThe India-based company Baobab Clean Technologies was founded in September 2011 with a business model based on the premise of safety and sustainability for electronic waste. The company facilitated the disposal of computers and electronic products for consumer and trade channels. It refurbished and sold products with a bundle of services like point-to-point delivery, installation, warranty, and support. Sales had started improving during the COVI...Starting at €8.20
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IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuTeaching Note IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Starting at €0.00
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GST Group: Reframing B2B Marketing Strategy - Teaching Note
Harjot SinghTeaching Note IVEY-W33329-EEntrepreneurship, MarketingTeaching note for product W33328.Starting at €0.00