Search results
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Jayman Built Inc: Westman Village Resort-Style Living
Pernille Goodbrand; Lynne Ricker; Jessica AbtCase IVEY-9B20A058-EMarketingIn September 2015, the owner of Jayman BUILT, a homebuilder and developer in Alberta, was fine-tuning his vision for a resort-style residential community in the outer suburbs of Calgary, Alberta. The development, Westman Village, would be a legacy project and the first of its kind in Calgary—a high-density, walkable, and amenity-rich community. Work on the development was planned for September 2016, and the owner was eager to showcase the innovat...Starting at €8.20
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Ed Williams Mens Wear
Lynne Ricker; Marc BoivinCase IVEY-9B16A019-EEntrepreneurship, MarketingEd Williams Mens Wear, a family-owned retailer of high-quality men’s clothing, had a single location in Calgary, Alberta. The store had been very successful for over 20 years. The founder’s son was planning to take over the business, but he had concerns about the company’s aging market and was looking to grow and/or diversify the business. Available options included opening another location, expanding the store, or changing the product offering. ...Starting at €8.20
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Ed Williams Mens Wear - Teaching Note
Lynne Ricker; Marc BoivinTeaching Note IVEY-8B16A019-EMarketingTeaching note for product 9B16A019.Starting at €0.00
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Jayman Built Inc: Westman Village Resort-Style Living - Teaching Note
Pernille Goodbrand; Lynne Ricker; Jessica AbtTeaching Note IVEY-8B20A058-EMarketingTeaching note for product 9B20A058.Starting at €0.00
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Baobab Clean Technologies: Zeroing In on Business Markets
Harjot SinghCase IVEY-W27852-EEntrepreneurship, MarketingThe India-based company Baobab Clean Technologies was founded in September 2011 with a business model based on the premise of safety and sustainability for electronic waste. The company facilitated the disposal of computers and electronic products for consumer and trade channels. It refurbished and sold products with a bundle of services like point-to-point delivery, installation, warranty, and support. Sales had started improving during the COVI...Starting at €8.20
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GST Group: Reframing B2B Marketing Strategy
Harjot SinghCase IVEY-W33328-EEntrepreneurship, MarketingThe Gurmukh Singh Technology (GST) group, based in Ludhiana, Punjab, India, manufactured high-precision machined parts and sheet-metal components for various industries and sectors such as agriculture and horticulture. Revenues of the group had dipped substantially in 2018 due to non-receipt of payments from some customers, and the situation was compounded by the onset of the COVID-19 pandemic and the consequent lockdowns in 2020 and 2021. In Jan...Starting at €8.20
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GST Group: Reframing B2B Marketing Strategy - Teaching Note
Harjot SinghTeaching Note IVEY-W33329-EEntrepreneurship, MarketingTeaching note for product W33328.Starting at €0.00