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TiVo (Spanish version)
Wathieu, Luc; Zoglio, MichaelCase HBS-502S35MarketingTiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product bundling with satellite television receivers, aggressive pricing, and sales support, in order to boost demand for the new category. One important goal is to position TiVo as a stron...Starting at €8.20