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Music at Your Own Price (A) (Spanish version)
Elberse, Anita; Bergsman, JasonCase HBS-516S05MarketingIn October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for complete albums. How viable is such a "name-yo...Starting at €8.20