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PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Cespedes, Frank V.; Badame, DianeCase HBS-913S02MarketingPV Technologies, Inc. es un fabricante líder en la industria de los inversores fotovoltaicos utilizados para convertir la salida de corriente continua de los paneles solares en corriente alterna de la red eléctrica comercial. En conjunción con una solicitud de propuesta, más grandes realiza los clientes de la compañía una evaluación de rutina y ocupa el tercer PV Tecnologías detrás de dos principales competidores. El director de ventas y marketin...Starting at €8.20
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Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Quelch, John A.; Badame, DianeCase HBS-915S03MarketingAndrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. The case explains the steps Torres and her NPD te...Starting at €8.20
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Groupon (Spanish version)
Gupta, Sunil; Weaver, Ray; Rood, DharmishtaCase HBS-512S20MarketingThis case is set in early 2011, after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense competition, and the key reasons for the company's remarkable early success.Starting at €8.20